The company said at the annual conference it will expand its product range to meet changing customer demands.
General manager Priceline Pharmacy, Tamalin Morton, said in a statement that changing shopping habits has meant that consumers are looking for broader ranges of products in one location, prompting the brand to start accentuating its highly popular mass market brands with more exclusive and cult product options.
“We’ve some really exciting developments coming, one of which is a fantastic new partnership with Napoleon Perdis that will provide our customers with a great range and exciting new choices,” she said.
The new Napoleon Perdis range in the Priceline Pharmacy network will include OG products and many new products developed exclusively for Priceline.
“The exclusive Napoleon Perdis products will provide our customers with access to unique makeup artistry that they can’t find anywhere else which includes blush and eye palettes, skincare, primers, supercharged serums, masks and concealers,” Morton explained.
The new partnership was welcomed by more than 500 delegates at the conference in Perth with a presentation from Napoleon Perdis and Lianna Perdis.
“This is a wonderful opportunity through the Priceline Pharmacy network to provide so many more customers with choice and empowerment to achieve their individually desired look and feel,” Perdis said.
Priceline Pharmacy said Napoleon Perdis is constantly reinventing and knows that delivering products to customers that are on-trend, convenient and competitively priced, is what keeps the brand relevant and in demand.
“Customers are in control. Napoleon Perdis is about a supercharged ingredient nation, particularly with the specially formulated ingredients in serums such as goji berry and caviar; or the masks with gold, bamboo or Kakadu plum. We’re delivering the highest quality with the groundbreaking new formulations that will make the shopping experience a delight,” Perdis added.
“Priceline Pharmacy has a reputation as a beauty playground and my range and new products fit perfectly with people who are looking for that exceptional beauty experience in hundreds of locations across Australia.”
The Napoleon Perdis range will begin rolling out in the Priceline Pharmacy network in August.